Sarajevo Graduate School of Business Case Study Example | Topics and Well Written Essays - 750 words

Sarajevo Graduate School of Business - Case Study Example After its inception, the school gained a good reputation across Eastern Europe whereby it attracted many young managers across Bosnia and had a diverse population of young students from six different nations (Sarajevo graduate business school Web). The country of Bosnia, similar to Herzegovina had been in a regional war for a long time, which devastated the country, as well as its capital city Sarajevo. The country of Yugoslavia was largely a communist nation, which followed and supported the ideologies of the USSR. However, not all parts of Yugoslavia supported these ideologies. This led to the conflict of interest since other people supported the capitalist ideologies while the others were a neutral ground. Yugoslavia was highly unified under the central control of Tito until the year 1992 when countries such as Serbia gained independence from Moscow. This led to a war with an objective of all countries involves gaining the same independence from Yugoslavia. Later on, after 10 year s, Bosnia gained its independence from Yugoslavia and continued to support the capitalist ideologies (Sarajevo graduate business school Web). It was the countries quest for capitalist ideologies, which attracted investors into that country. ... This was done under a four-year contract whereby the USAID was to develop and implement a sustainable MBA program (Sarajevo graduate business school Web). John Stocker joined the Sarajevo Graduate Business School of business in 2005 as a chief party where he also represented FLAG, a project management and investment firm in which he was a principal. Stocker, being a finance PhD holder had vast experience as lecturer where he had taught as a professor in the United States, Bulgaria, and Afghanistan. By the year 2007, the Sarajevo graduate school of business had taught and graduated three groups totaling to 100 students from its two-year MBA program. These graduates were all employed immediately since the school provided both the operational knowledge and the opportunity to come up with a network of professional contacts. However, in the year 2007, things began to change in the objectives of the University Of Delaware. The University of Delaware did not place significant value on the s trategic link of both universities. In addition, the low-income levels in Bosnia prevented University of Delaware from charging U.S.-level tuition fee for the program, which led to the expensive salary for lecturers from the US. This led to the withdrawal of the USAID support from the business school. Consequently, the Sarajevo graduate business school withdrew the provision of its MBA degree program under the schools banner. However, there were two possibilities which john stocker developed to the program. one of the alternative was to develop a new U.S. partner institute to offer a program comparable to the University of Delaware platform while the other was to develop

Case study 1 Example | Topics and Well Written Essays - 1000 words

1 - Case Study Example Here the factor based on which the division has been made are not only the economic ones but also the knowledge of the people about the importance of healthcare in daily life. GE is one of the leading organizations in the world in the healthcare market and they consider India as a great prospect in terms of healthcare product and services. As the consumer good companies already started to gain huge profit from the bottom of the pyramid, and now, it is an opportunity for the medical technology and device manufacturers to grab that opportunity by reaching out to the segment with the low-cost products that can help them to capture the high percentage of untapped rural, semi urban market in India. Since the rural markets and under-penetrated semi urban markets continue to hold a promise, GE wants to the pioneer in capturing this market. This trend has been driven by the fact that getting help from the healthcare services and avail the opportunity of getting treated by the high technology product is a challenge in the rural and semi urban part of the country, particularly for the low socio-economic class and rural customers (Mukherjee, 2011). At present in the world most of the people dies due to cardiovascular disease. More than 80% of the patient sufferings from heart disease in the world are from the low income countries and in India only; over 2 million people are suffering from heart disease. Report suggested that by the 2015 India will be having over half of the world heart patient. The expensive EEG machine is only for the top end customers and countries, but as in India most of the heart patients are from semi urban or rural areas, low cost product to detect their disease can easily capture the market. So for GE it is a best opportunity and right time to look capitalizes on the bottom of the pyramid. As they are having the biggest R & D center in India and